February 12, 2019
Croft & Bender Serves as Financial Advisor to GB Group in its $300 Million Acquisition of IDology
IDology is a leading provider of identity verification and fraud prevention services.
Headquartered in Chester, UK, GB Group is a publicly-traded company that provides global identity data intelligence for businesses. The Company can quickly validate and verify the identity and location of 4.4 billion people globally and accesses a breadth of data from over 200 global partners to establish trust between businesses and their customers. Headquartered in Atlanta, Georgia, IDology is a fast-growing provider of identity verification services that helps remove friction both in onboarding customers and in the detection of fraud.
Croft & Bender was engaged to advise GB Group on its strategy and approach in acquiring IDology. Croft & Bender worked with GB Group to analyze the market and perform a valuation analysis that was used to support a final offer. Once GB Group was selected as the buyer, Croft & Bender supported the Company throughout confirmatory diligence, including negotiating the final definitive documentation.
Croft & Bender successfully negotiated the $300 million acquisition of IDology by GB Group.