Coolray

• Industry Consumer, Industrial
• Type M&A Sell-Side

About
Coolray is a Heating Ventilation and Air Conditioning (HVAC) company uniquely focused on new construction as well as the retail business.

Situation
The owner and sole proprietor needed strategic advice as the industry was aggressively consolidating. Croft & Bender advised the Company through a complete exclusive sale process, which included valuing the Company, identifying potential acquirers, drafting the offering memorandum, marketing the Company, and negotiating the transaction.

Result
Croft & Bender successfully sold Coolray to ServiCenter USA, Inc.