Rubicon

• Industry Business Services, Technology
• Type M&A Sell-Side

About
Rubicon is a leading provider of competitive intelligence to the global travel industry. The Company provides mission-critical information to clients that supports optimal pricing and marketing decisions and delivers a high ROI. Rubicon has proprietary analytical capabilities and superior data capture which creates a differentiated product offering for its customer base of hotel properties and rental car locations.

Situation
The Company engaged Croft & Bender to assist in evaluating a series of options, ranging from a growth equity capital raise to an outright sale. Croft & Bender led the Company through a process that included identifying potential partners, drafting the offering memorandum and related materials, marketing the Company, evaluating offers, selecting a partner, and negotiating the transaction.

Result
Croft & Bender generated a highly competitive process resulting in 20 indications of interest from strategic and financial buyers. Croft & Bender successfully negotiated the sale of the Company to TravelCLICK, a portfolio company of Genstar Capital.