May 13, 2016

Croft & Bender Serves as Financial Advisor to Bridge2 Solutions on its Equity Investment from Updata Partners

Croft & Bender, an Atlanta-based investment banking and private equity firm, is pleased to announce the successful completion of a $35 million equity financing for its client, Bridge2 Solutions (the “Company”), with Updata Partners.

Founded in 2006, Bridge2 Solutions offers the first global software-as-a-service (“SaaS”) redemption platform for the loyalty and rewards industry. The Company’s solution directly connects loyalty and rewards program sponsors with the largest and most trusted retail, merchant, and travel brands, removing the need to purchase and store physical inventory. By enabling point redemption, the Company helps program sponsors reinforce their brands, drive loyalty, and unlock the billions of dollars-worth of unspent purchasing power held by their customers.

Croft & Bender was retained as the exclusive financial advisor to Bridge2 Solutions to assist the Company in raising capital. “Croft & Bender has been a true partner, and we never could have completed a transaction without their experience, knowledge and guidance,” said the Company’s Founder and CEO Craig McLaughlin. “The financing with Updata was a great outcome for the Company and provides strategic capital that will accelerate our growth.”

“Bridge2 Solutions has a highly successful business with a proven management team, and Updata is a perfect partner that will provide real value. We appreciated the opportunity to advise the Company and are glad everyone is pleased with the result,” said Ronnie Goldman, Managing Director of Croft & Bender.