Bridge2 Solutions

• Industry Business Services, Technology
• Type Capital Raise

About
Bridge2 Solutions is a leading SaaS platform provider for loyalty and rewards redemption.

Situation
The Company engaged Croft & Bender to help it evaluate strategic alternatives, including an equity investment or strategic sale of the business. Croft & Bender worked with the Company to build a financial model, develop marketing materials, conduct management presentations, manage the diligence process and negotiate with interested parties.

Result
Croft & Bender successfully negotiated an equity investment from Updata Partners.