October 22, 2018
Croft & Bender Serves as Financial Advisor to ASP Franchising in its Sale to Authority Brands
has been acquired by
ASP is the leading swimming pool franchisor in the U.S.
ASP is the nation's largest swimming pool service franchise with over 100 franchise owners operating in more than 350 cities across 21 states. The Company provides a number of services including pool maintenance, cleaning, inspections, repairs and renovation.
The Company engaged Croft & Bender to help it evaluate strategic alternatives, including an equity investment or strategic sale of the business. Croft & Bender worked with the Company to build a financial model, develop marketing materials, conduct management presentations, manage the diligence process and negotiate with interested parties.
Croft & Bender successfully negotiated the sale of the Company to Authority Brands, a portfolio company of Apax Partners.