December 31, 2012

Croft & Bender Serves as Financial Advisor to Advecor, Inc. in its Sale to Alliance Data Systems

Croft & Bender, an Atlanta-based investment banking and private equity firm, is pleased to announce the sale of its client, Advecor, Inc., to Alliance Data Systems Corporation.

Headquartered in San Diego, CA, Advecor is a leading provider of performance-driven, crossmedia marketing solutions. Utilizing print and online media, the Company enables clients to effectively reach their customers with targeted, one-to-one communications and consistently track, analyze, and refine campaigns. With a focus on marketing approaches that produce a high return on investment, Advecor has become an industry leader in the health and fitness club industry and developed deep experience in the real estate financial services market.

Alliance Data (NYSE: ADS) is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile, and other emerging technologies. Alliance Data is based in Dallas, TX.

Croft & Bender was retained as the exclusive financial advisor to Advecor to assist the company in evaluating its strategic alternatives. “We selected Croft & Bender based upon their knowledge and experience in our space, in addition to their reputation for getting deals closed,” said Advecor CEO Greg Dowd. “The sale to Alliance Data was a great outcome for Advecor and our shareholders.”

“Advecor has a terrific management team and is a true leader in its market. Combining with Alliance Data, and its Epsilon line of business, creates a great opportunity for both companies,” commented Ronnie Goldman, Managing Director of Croft & Bender.