February 27, 2018

Croft & Bender Serves as Financial Advisor to Mudlick Mail on its Recapitalization by Clearview Capital

Croft & Bender, an Atlanta-based investment banking and private equity firm, is pleased to announce the successful recapitalizations of its client, Mudlick Mail, LLC, by Clearview Capital, a private equity fund headquartered in Stamford, CT.

Located in Acworth, GA, Mudlick Mail provides turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses in a wide variety of consumer services industries, including automotive services, healthcare, and home services businesses. The Company leverages its extensive experience and expertise to design and execute customized marketing campaigns that generate measurable and attractive returns on investment.

Croft & Bender served as the exclusive financial advisor to Mudlick Mail on the transaction. "The Croft & Bender team were very helpful in preparing Mudlick Mail for a transaction. They then ran a highly effective process that maximized competition. Their expertise and guidance at key points in the process were instrumental in enabling a great outcome for the Company and its shareholders" said Mudlick Mail CEO, Greg Sands. “We are extremely excited about the opportunity to work with such an experienced and capable partner as Clearview Capital as we embark on the next chapter in the growth of Mudlick Mail,” added Company President, Tim Ross.

“It was a pleasure and honor to work with Greg and Sherri Sands, Tim Ross and the rest of the Mudlick Mail team,” commented Neale Fisher, Managing Director at Croft & Bender. “They have built a dynamic company in a traditional industry through their unwavering commitment to the success of clients. We believe that the Company will continue its impressive growth with the support and guidance of Clearview Capital, who have a long track record of successful partnerships with entrepreneurial businesses.”